Tohi Ventures recently introduced Tohi as an all-new line of Aronia berry-based beverages, which share the functional benefits of the antioxidant-rich ingredient.
The Tohi canned ready-to-drink products are offered in flavors like The Original, Blackberry Raspberry, Dragon Fruit and Ginger Lime, all of which are non-carbonated, low in calories and made without added sugars—instead, monk fruit is used as a natural sweetener.
Tohi Ventures describes the Aronia berry as "the amazing berry you may have never heard of," as the berries are native to North America and are beneficial for their anti-inflammatory properties, ability to support vascular health, blood pressure, cholesterol levels, improved memory function and much more. As such, Tohi has already been recognized as a finalist in the seventh annual SupplySide CPG Editor's Choice Awards in the category for Functional Beverages.
What's Driving This Trend
- Aronia Berry Beverages
- Disruptive innovation opportunity: Creating new beverage products that are low in calories, made without added sugars, and sweetened with natural alternatives like monk fruit.
- Functional Beverages
- Disruptive innovation opportunity: Developing functional beverages that offer health benefits such as anti-inflammatory properties, vascular health support, and improved memory function.
- Alternative Sweeteners
- Disruptive innovation opportunity: Exploring and utilizing natural sweeteners like monk fruit to replace added sugars in various food and beverage products.
Who This Affects Most
- Beverage Manufacturing
- Disruptive innovation opportunity: Incorporating Aronia berry-based beverages into the existing beverage market and creating new product lines.
- Health and Wellness
- Disruptive innovation opportunity: Utilizing the functional benefits of Aronia berries to develop innovative products in the health and wellness industry.
- Food and Ingredient Suppliers
- Disruptive innovation opportunity: Meeting the demand for alternative sweeteners by supplying natural options like monk fruit to the food and beverage industry.
