Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Benny Gold S/S 2013 Collection Embodies San Francisco

 - Jan 15, 2013
References: bennygold &
The Benny Gold Spring/Summer 2013 lookbook embraces the laid-back culture of San Fran and the streets that are always full of hustle and bustle.

Benny Gold is a streetwear brand that was founded out of boredom. The label began with a simple sticker stating "Stay Gold" and has now branched out into a full-fledged streetwear brand. The Spring/Summer 2013 lookbook goes back to its roots and embraces the relaxed feel of a stunning city and the youth who inhabit this space. The skater shoot was photographed by Patrick Beaudouin. The new line of apparel and accessories has been deemed 'Shotwell' and features a sly group of young boys adorned in button-ups, chinos and snapback caps as they venture through a typical day in San Fran.

The Benny Gold Spring/Summer 2013 lookbook is fresh, fun and an intimate glimpse into youth.