Waterless Belly Balms

Summer Fridays' Babymoon Belly Balm Has Only Pregnancy-Safe Ingredients

The Babymoon Belly Balm by Summer Fridays was created by an expectant mother and it takes the form of a supremely skin-nourishing solution for enhancing suppleness and elasticity. Packed with entirely pregnancy-safe ingredients like sunflower and avocado oils, the balm is 100% water-free, vegan and naturally scented with calendula. The moisturizing ingredients are incredibly rich in omega-3 fatty acids, vitamins and antioxidants to support a healthy skin barrier and boost the body's ability to naturally produce collagen.

To make the most of the velvety body care balm when extra nourishment, comfort and moisture is needed, the brand recommends applying its soothing new skincare balm to areas of the body that feel dry, stressed or overstretched.

Image Credit: Summer Fridays

Waterless Skincare
The rise of waterless skincare products allows for safer and more sustainable options, especially for pregnant women.
Pregnancy-safe Ingredients
The demand for pregnancy-safe skincare ingredients creates opportunities for innovative, specialized products.
Naturally Scented Products
Consumers are seeking out naturally scented products, opening up space for more natural skincare options.

Sectors Adopting This

Skincare
Skincare companies can tap into the growing market of waterless and pregnancy-safe products.
Beauty
The beauty industry can develop innovative products targeted specifically for pregnant women.
Wellness
The wellness industry can explore natural scent alternatives and create products suitable for pregnant women.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 85%
Freshness 10%