Any notion that an Infiniti was just a dressed up Nissan has been shattered by the Bell & Ross Infiniti watch. This watch features Bell & Ross styling and Infiniti's pricing.
The Bell & Ross Infiniti watch will set you back $4,145 if you can manage to get your hands on it, as only 100 are being made. The watch itself is made of "a 42-millimeter case coated in black carbon powder, black dial and purple accents, supposedly in compliment of Infiniti's brand color." An Inifinit watch that costs as much as the down payment on an actual Infiniti? I'm sold.
What Makes This Trend Stand Out
- Luxury Crossover Collaborations
- Brands in the luxury automotive and watchmaking spaces can aim for collaborations that blend their aesthetic and design sensibilities to create limited edition products that appeal to their shared customer bases.
- Exclusive Product Runs
- Creating an element of rarity can drive demand for luxury products, and businesses can do this by offering only a limited number of special edition items within a certain timeframe.
- Color-specific Products
- Companies can create products in a specific color palette that represents their brand, further solidifying their identity in consumers' minds while providing a unique and recognizable product offering.
Sectors Adopting This
- Automotive
- Luxury automakers can work with watch manufacturers to create unique and exclusive timepieces that complement the design and branding of their vehicles.
- Watchmaking
- Watchmakers can collaborate with automotive brands to create limited edition timepieces that reflect the design and aesthetics of luxury vehicles, expanding their customer base beyond traditional watch enthusiasts.
- Luxury Fashion
- Luxury fashion companies can create limited edition accessories, such as watches, in collaboration with a luxury automaker to offer customers a highly exclusive, high-end lifestyle experience.
