The tough economic times have produced a market in which a typical 18-pound keg is worth about $35. It's not the stale beer but, the stainless steel that boosts the price.
To combat would-be thieves from scarfing the kegs, Cincinnati distributors are installing GPS-tracking devices into the kegs. Is this really theft prevention or just an underage drinking squad?
Image by bradleypjohnson (Flickr).
Implications - The packaging of products has become more valuable than the goods they contain. Companies who find ways to reduce packaging can trim costs and pass savings onto consumers while affirming their commitment to the eco movement. This is a strategic opportunity to entice consumers to select your brand.