These limited edition Staropramen Lager beer can designs prominently features the Carl's bridge and celebrate the history of Prague. The cans were designed by BBDO, based on the idea that every can is like a building block that can be part of constructing something even as big as the Carl's bridge in Prague. With four cans placed side by side, the full design that's wrapped around the beer can is fully displayed.
Despite the increased tension between the Ukraine and neighboring Russia as of late, these special lager can designs were launched in these two countries and Staropramen Lager has more plans for the future to launch the limited can designs in other European countries as well, including the UK and Sweden.
Why This Trend Is Growing
- Limited Edition Packaging
- Opportunity for breweries to create limited edition packaging designs that celebrate local landmarks and history.
- Collectible Beer Can Designs
- Market for breweries to release beer cans with designs that can be displayed together to create a larger image.
- Regional Marketing Campaigns
- Potential for breweries to develop regional marketing campaigns that celebrate local culture and landmarks through packaging design.
Industries Being Reshaped
- Breweries
- Breweries can leverage unique packaging designs to create a sense of collectibility and cater to consumers seeking novelty.
- Design Agencies
- Design agencies can work with breweries to develop creative packaging concepts that showcase local landmarks and cultural heritage.
- Marketing and Advertising
- Marketing and advertising professionals can help breweries create regional campaigns that highlight specific locations and appeal to local consumers.
