Clean Beauty Advocacy Stores

Beautycounter is a brand that aims to get more clean beauty and safe skincare products into the hands of consumers, and it sets itself apart by committing to health and safety standards that go above and beyond what's legally required in the United States. The direct selling company uses 'The Never List' to call out more than 1,500 questionable or harmful chemicals that will never be found in its products, including thousands of chemicals that are banned in other areas of the world.

The Santa Monica-based clean beauty brand recently opened its first-ever store in New York with the aim of educating consumers about better, safer skincare. At the brick-and-mortar store, passionate consumers are invited to join Beautycounter's mission to improving transparency and advocating for stronger cosmetic safety laws—an in-store phone booth station directly connects consumers to Congress and provides a suggested script in support of changed beauty laws.