Sephora is Inspiring Women Getting Ready for Job Interviews

 - Nov 27, 2016
References: sephora & springwise
Following branded makeup classes to get a particular look and beauty retailer schools for employees, Sephora will now be offering beauty classes designed to help women prepare for job interviews.

The international beauty retail brand is offering Classes for Confidence in 85 of their US locations, which are specifically designed for females re-entering the work force. Beyond just makeup application, these inspiring beauty classes help these transitioning women gain confidence. They are also taught how to do natural makeup appropriate for work, using products available at Sephora. This program, which is possible due to partnerships with local non-profit organizations, will run until 2020 with a goal of helping 100,000 women and holding 200 classes in 2016 alone.

This integrated approach to consumer engagement gives the customer more than just new merchandise.