Football running back, Marshawn Lynch, just collaborated with the coffee giant to create the newest caffeinated Starbucks beverage -- the 'Beast Mode Frappuccino.' The name of the drink corresponds with the Seahawks' player's clothing brand -- a name meant to inspire athleticism and a winning spirit.
The blended beverage is made with a double mocha base, a touch of mint and cream and topped with a spiral of whipped cream. The final touches on the drink are a drizzle of purple berry and a dash of matcha powder -- all of this plus enough caffeine and protein powder to power a work out of any kind.
While the Beast Mode Frappuccino may not appeal to the same young female demographic the pumpkin spice latte is so famously connected to, it will draw in a new male crowd as an alternative to a protein shake.
Why This Trend Is Growing
- Athlete-focused Beverages
- Creating beverages catered specifically towards athletes and fitness enthusiasts, incorporating protein powder and energizing ingredients.
- Collaborative Branding
- Collaborating with influential public figures or celebrities to create unique and attention-grabbing products that appeal to a specific target audience.
- Gender-specific Marketing
- Targeting specific gender demographics with tailored marketing strategies and products to expand consumer base and increase sales.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can explore the creation of athlete-focused drinks and collaborate with sports figures to attract new customer segments.
- Fitness Industry
- The fitness industry can leverage athlete-focused beverages as supplements or workout aids, tapping into the growing health and wellness trends.
- Marketing and Advertising Industry
- The marketing and advertising industry can develop gender-specific campaigns and strategies to target specific demographics and enhance brand awareness and sales.
