If you happen to be looking for a new twist on the traditional beer, give the Beard Beer a try. Invented by Rogue Ales Brewery located in Newport, Oregon, the brew was inspired by the discovery of yeast cultures inside the brew master's 30-year-old facial hair.
With a desire to find yeast cultures in a new place along with a peculiar sense of humor, the brewery's president Brett Joyce took a swab to his colleague's beard only to be pleasantly surprised. The beer is said to have a spicy taste to it, making it a bit more exciting than the average beer.
A new and definitely interesting take on brewing beer, the Beard Beer by Rogue Ales Brewery is definitely one for the adventurous beer drinker.
Why This Trend Is Growing
- Novel Ingredients in Beverages
- Incorporating unusual ingredients, such as yeast from facial hair, into beverages creates unique products that appeal to adventurous consumers.
- Humorous Branding
- Rogue Ales Brewery’s Beard Beer represents the trend of using comedy and unusual communication strategies to differentiate products and attract customers.
- Celebration of Unconventional Approaches
- Embracing unconventional methods of creating products, such as incorporating yeast from facial hair, reinforces the trend of celebrating and promoting innovative thinking.
Industries Being Reshaped
- Craft Beer Industry
- The craft beer industry could benefit from using unconventional ingredients to diversify their product range and appeal to niche consumers.
- Marketing Industry
- Marketing agencies can tap into the trend of using humor and a light-hearted approach to branding to help businesses attract new customers.
- Beverage Ingredient Industry
- Beverage ingredient companies can explore new and unusual microorganisms to create different flavor profiles that can appeal to adventurous consumers seeking unique products.
