Bearaby Created Colorful Blankets with Gourmet Ice Pop Brand the Hyppo
Laura McQuarrie — September 10, 2020 — Lifestyle
References: bearaby & fastcompany
D2C brand Bearaby is known for its weighted blankets in all sizes and the start-up is now introducing a three-piece collection of ombre weighted blankets in collaboration with gourmet ice pop brand The Hyppo. The trio of blankets are based on three limited-edition flavors from The Hyppo—Mango Siesta, Watermelon Dreams and Blueberry Nights—which were specifically created for this partnership.
Appropriately named the Napsicle, the weighted blanket boasts a design that's weighty yet cooling, so that summer naps are as comfortable as can be. The summery weighted blankets are available in not only different colors but also three different weights and each blanket arrives with all three limited-edition Hyppo pops, which shares a simple and enjoyable way to round out the last days of the summer.
Image Credit: Bearaby
Appropriately named the Napsicle, the weighted blanket boasts a design that's weighty yet cooling, so that summer naps are as comfortable as can be. The summery weighted blankets are available in not only different colors but also three different weights and each blanket arrives with all three limited-edition Hyppo pops, which shares a simple and enjoyable way to round out the last days of the summer.
Image Credit: Bearaby
Trend Themes
1. Ombre Weighted Blankets - Disruptive innovation opportunity: Creating customizable weighted blankets with gradient color designs.
2. Collaborative Brand Partnerships - Disruptive innovation opportunity: Exploring unique collaborations between brands to create innovative product offerings.
3. Summer-themed Products - Disruptive innovation opportunity: Developing seasonal products that cater to specific customer needs during the summer months.
Industry Implications
1. Home Goods - Disruptive innovation opportunity: Infusing technology or smart features into home goods products like weighted blankets.
2. Food and Beverage - Disruptive innovation opportunity: Partnering with food and beverage brands to create co-branded products that enhance the overall customer experience.
3. Retail - Disruptive innovation opportunity: Leveraging collaborations and limited-edition releases to drive customer engagement and boost sales in the retail industry.
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