Created by Dieter Rams and Dietrich Lubs in the 80s, the modernist BC02 Alarm Clock has been reworked thanks to a collaboration between Braun and Virgil Abloh. The alarm clock remains as simple as ever yet it boasts new and improved arm movement and integrated lighting. Virgil Abloh’s Off-White contributed to the design of the iconic alarm clock with two limited-edition colors.
The battery-operated alarm clock fuses functional design with artistic vision and the eye-catching new colors join other options in white, black, red and blue. The bright orange and powder blue versions of the alarm clock sport distinctive branding on the front and back, along with simple controls for changing the time and adjusting the sound. The low-tech alarm clock promises to appeal to those who are looking for a more mindful morning routine.
Key Themes Behind This Trend
- Limited-edition Houseware
- The limited-edition colorway of the iconic BC02 Alarm Clock is an example of how houseware brands can create disruptive innovation.
- Revamped Iconic Designs
- Collaborative redesign like Braun and Virgil Abloh’s BC02 Alarm Clock invites opportunities to insert fresh ideas into classic designs.
- Mindful Living Aesthetics
- Low-tech alarms like the BC02 Alarm Clock offer a simplicity trend that caters to consumers in search of mindful and minimalist lifestyles.
Where This Applies
- Home Decor
- The limited-edition colorway of the iconic BC02 Alarm Clock suggests disruption opportunity in homeware industry trends.
- Product Design
- Collaborative redesigns of iconic products like Braun and Virgil Abloh’s BC02 Alarm Clock suggest innovation opportunities in product design.
- Wellness
- Low-tech alarms like the BC02 Alarm Clock present design openings for brands rethinking wellness in everyday products.
