Slaw-Topped Burgers

A&W's New BBQ Bacon Slaw Burger Combines Two Classic Summer Dishes

In an effort to make the most of the remainder of the summer season, A&W has rolled out a delicious new creation called the BBQ Bacon Slaw Burger. With an extra helping of meat and a refreshing vegetable crunch, the new burger combines the best of the BBQ season.

The new BBQ Bacon Slaw Burger is a gargantuan burger that combines two traditional BBQ dishes: hamburgers and coleslaw. The burger itself consists of two all-beef patties topped with a double helping of hickory-smoked bacon, a smoky BBQ sauce, two slices of American cheese and a portion of creamy slaw. The combination of savory meat with the refreshing taste of coleslaw puts a creative new twist on the standard hamburger.

For those who are looking for a way to enjoy the taste of the BBQ season without the hassle of grilling, this burger is the perfect option.

BBQ Burgers
The trend of combining traditional BBQ dishes, like hamburgers and coleslaw, into one burger offers opportunities for creative and unique flavor combinations.
Meat and Veggie Fusion
The fusion of savory meats with refreshing vegetables, like slaw, provides an opportunity to appeal to both meat lovers and health-conscious consumers.
Convenience Foods
The rise of convenient food options, like the BBQ Bacon Slaw Burger, caters to consumers looking for quick and easy meals without sacrificing taste.

Who This Affects Most

Fast Food
Fast food chains can capitalize on the demand for BBQ burgers by introducing their own creative variations of the classic dish.
Food Fusion
Restaurants specializing in food fusion can explore the meat and veggie fusion trend by incorporating unique flavor combinations into their menus.
Convenience Stores
Convenience stores can tap into the convenience food trend by offering ready-to-eat BBQ-inspired options, like the BBQ Bacon Slaw Burger, for busy consumers on the go.
SCORE
0.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 8%
Freshness 8%