Quiet and calm, the Bazaar Art China 'Zen Awakening' editorial is aptly titled. As though entertaining a meditative spirit, the models coexist softly in surroundings and outfits that celebrate their exotic heritage. Whether it is the warmth of wood or the starkness of ivory clothing, the imagery will mesmerize audiences immediately.
Shot by Matthieu Belin, a French photographer based in Shanghai, China, the Bazaar Art China 'Zen Awakening' editorial could also be considered a interpretation of the iconic ying yang symbol with the female and male models embodying one or the other. Despite what appears to be a lack of emotion between the two, there is a tenderness that is undeniable.
The Bazaar Art China 'Zen Awakening' editorial was perfected by fashion editor Ting TIng, stylist Wang Yao and makeup artist Seven.
What's Driving This Trend
- Exotic Heritage Celebrations
- There is an opportunity for photographers and fashion designers to celebrate cultures from around the world in a serene and minimalistic way.
- Gender-bending Editorials
- There is an opportunity for photographers and fashion designers to explore gender fluidity and create editorials that blur the lines between traditional gender roles.
- Meditative Brand Advertising
- There is an opportunity for companies to create advertising campaigns that use meditative and calming imagery to promote their products or services.
Who This Affects Most
- Fashion Industry
- The fashion industry can use the inspiration from this editorial to create new collections that are rooted in culture and celebrate diversity.
- Photography Industry
- The photography industry can explore the use of minimalistic and calming imagery in commercial and editorial photography.
- Marketing Industry
- The marketing industry can utilize the trend of meditative imagery in creating advertising campaigns to promote products and services in a calming and relaxing way.
