Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Slow Running Event in Los Angeles Promoted the New Baywatch Film

 - May 5, 2017
References: prexamples
For the release of the all-new Baywatch film, a clever promotional stunt was set up in downtown Los Angeles.

Although many young people have never watched an episode of the original Baywatch, they are probably still familiar with the iconic slow-motion running in the opening credits, as it has made a lasting mark on pop culture. As such, a 'Slow Mo Marathon' was hosted by Paramount, featuring thousands of runners who slowly made their way across a 0.3 kilometer stretch, mimicking the way the original series' opening credits were slowed down. This stunt offered an fun way to reference one of the most legendary parts of the 90s show.

Just like a real marathon event, crowds of spectators gathered to watch the slow-motion run as it happened.