BAUER and lululemon are both brands known for athletic apparel; lululemon focuses more on yoga, and BAUER focuses more on hockey. They have collaborated to create a new line that merges lululemon's style with a BAUER's hockey flair.
Each piece is sleek, stylish, breathable, allows unrestricted movement of the body, and provides moisture control. A special fabric was made keeping in mind that it must withstand vigorous workouts and training. The collection includes shirts, hoodies, joggers, polos, and more designed for men and women with busy, active lifestyles. As the athleisure style is increasingly more popular, the collection fits in today as it says that "when you leave the rink, bring your style with you."
The BAUER and lululemon collection is available on the BAUER online store, and if consumers spend more than $200, they will receive a free stainless steel water bottle.
Image Credit: BAUER, lululemon
What Makes This Trend Stand Out
- Athletic Apparel Collaborations
- Collaboration between athletic apparel brands from different niches creates new opportunities for seamless and versatile styles.
- Sport-specific Clothing Lines
- Creating sport-specific clothing lines increases brand diversity and attracts consumers who prioritize both style and function in their athletic apparel.
- Multi-functional Athletic Wear
- Combining functionality and style in athletic wear offers more options for on-the-go consumers who want to stay comfortable without sacrificing fashion.
Sectors Adopting This
- Athletic Apparel Industry
- Collaborations like the one between lululemon and BAUER challenge the norms of athletic apparel and increase the market for versatile, multi-functional clothing.
- Sporting Goods Industry
- Brands within the sporting goods industry can capitalize on sport-specific clothing lines to differentiate from competitors and appeal to consumers who prioritize function and style.
- Retail Industry
- As athleisure continues to gain popularity, retailers can benefit from multi-functional clothing lines that cater to consumers' needs for quick, stylish looks that can easily transition from gym to daily life.
