The latest BaubleBar collection will consist of stylish tech accessories instead of crystal-covered jewelry. In recent years BaubleBar has developed a reputation for its glitzy jewelry and bedazzled accessories. Now the brand is venturing beyond earrings and bracelets in order to tackle the tech industry.
The new BaubleBar collection is part of a collaboration with Target. The 26 piece collection will feature a range of stylish tech accessories, including USB cables, smartphone cases and even selfie sticks. Each of the pieces are consistent with the brand's signature style. As co-founders Amy Jain and Daniella Yacobovosky explain, the new collection gives consumers even "more ways to shop BaubleBar."
Although the new collection will not be available in Target stores, customers will be able to purchase the items online as of November 29th.
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