The latest BaubleBar collection will consist of stylish tech accessories instead of crystal-covered jewelry. In recent years BaubleBar has developed a reputation for its glitzy jewelry and bedazzled accessories. Now the brand is venturing beyond earrings and bracelets in order to tackle the tech industry.
The new BaubleBar collection is part of a collaboration with Target. The 26 piece collection will feature a range of stylish tech accessories, including USB cables, smartphone cases and even selfie sticks. Each of the pieces are consistent with the brand's signature style. As co-founders Amy Jain and Daniella Yacobovosky explain, the new collection gives consumers even "more ways to shop BaubleBar."
Although the new collection will not be available in Target stores, customers will be able to purchase the items online as of November 29th.
What's Driving This Trend
- Stylish Tech Accessories
- Opportunity for jewelry and accessory brands to expand into the tech industry by incorporating their signature style into tech products.
- Collaborations with Target
- Opportunity for brands to collaborate with major retailers like Target to bring their products to a wider audience.
- Online Shopping for Accessories
- Opportunity for brands to focus on online sales to expand their market reach and connect with customers directly.
Who This Affects Most
- Jewelry Industry
- Jewelry brands can explore opportunities to expand their product lines by incorporating tech accessories into their offerings.
- Fashion and Accessory Industry
- Fashion and accessory brands can expand into the tech industry by designing stylish and practical tech accessories.
- Retail Industry
- Retailers can partner with jewelry and accessory brands to introduce exclusive collections and expand their selection of tech accessories.
