Bath & Body Works' Almond Croissant fragrance is designed to evoke the experience of biting into a warm pastry, and this scent with notes of toasted almonds, vanilla glaze and flaky croissant began as a final perfumery school assignment
Bath & Body Works wanted to develop a scent that captured the cozy feel of coffee shop culture, and turned to Givaudan and perfumer Dana Schmitt to help bring that vision to life. While studying in Paris, Schmitt was challenged to create a fall candle for Bath & Body Works. What started as a concept for a pumpkin spice croissant evolved into Almond Croissant, which is available beyond home fragrance through Old Soul, Bath & Body Works' new collection inspired by café culture. "The best fragrances tell a story and create an emotional connection," Schmitt said. "For Almond Croissant, that story is about slowing down, savoring simple pleasures and finding comfort in life's everyday moments."
Key Themes Behind This Trend
- Bakery-inspired Fragrances
- Dessert and pastry scent profiles create space for brands to translate familiar food rituals into emotionally resonant personal care and home fragrance products.
- Café Culture Scents
- Coffee shop aesthetics are shaping fragrance development as consumers seek cozy, atmospheric products that recreate social comfort and everyday indulgence at home.
- Student-origin Product Concepts
- Perfumery school assignments and emerging creator concepts offer brands a pipeline for fresh ideas that can evolve into commercial collections with authentic backstories.
Where This Applies
- Personal Care
- Fragrance-led body products can expand through gourmand storytelling that connects scent, mood and lifestyle identity across daily routines.
- Home Fragrance
- Candles and room sprays benefit from experiential scent narratives that transform interiors into immersive spaces tied to comfort, nostalgia and seasonal rituals.
- Food and Beverage
- Bakery and café brands have crossover potential in scent-based collaborations that extend edible experiences into retail, beauty and home environments.
