Stereotype Gift-Giving Guides

The Basic B*tch Gift Guide Gives You Ideas for Your Mainstream BFF

The Basic B*tch Gift Guide by Memphis Workshop gives you gift ideas for you mainstream best friend. The artistic endeavor gives a tongue-in-cheek perspective of what to buy your Louis Vuitton-wearing, Starbucks-drinking, and atomizer-inhaling friend. A 'basic b*tch' is often defined as a girl who enjoys and partakes in over-exhausted fads and crazes. From gel manicures to UGGs, these items are all enjoyed by mainstream society.

What makes this gift guide so unique is the photography and art direction created by Memphis Workshop. Although the gift guide is fake in nature, the artistic creation is something to marvel at. Making mainstream items look less "basic," the Basic B*tch Gift Guide is a humorous way to laugh at the things we all indulge in.

Tongue-in-cheek Gift Guides
Creating humorous gift guides that playfully mock mainstream trends.
Artistic Direction in Gift Guides
Using artistic photography and design to elevate the presentation of gift ideas.
Exploring Mainstream Society
Examining and satirizing the popular items and trends enjoyed by mainstream society.

Where This Applies

E-commerce
Opportunities to create and sell unique and satirical gift guides online.
Art and Design
Collaborating with artists and photographers to produce visually appealing gift guide content.
Marketing and Advertising
Using humorous gift guides as a creative way to engage with consumers and promote products.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 63%
Freshness 8%