Dogs are famously loyal companions, and this new collaboration between BARK and FUNBOY lets people's canine friends stay by their side. The companies have teamed up to release a pair of pool floats designed specifically for pooches, giving owners an adorable and Instagram-friendly way to chill at the pool with one's pup.
FUNBOY is a summer apparel company that sells, among other things, stylish pool floats. The BARK and FUNBOY collaboration features slimmed-down versions of two of FUNBOY's most popular products: the Retro Convertible and the Yacht. The doggie versions can be purchased on their own or in tandem with the human-sized floats.
The dog floats have been engineered with puncture-resistant vinyl to keep them intact in the case of sharp nails, and they're safe for dogs weighing up to 70 pounds.
Key Themes Behind This Trend
- Pet Pool Floats
- Innovative pet products targeting social media obsessed pet owners
- Collaborative Branding
- Opportunities for luxury and pet brands to collaborate on high-end pet accessories and products
- Pet Entertainment
- Innovative products that target the increasing demand for ways to entertain pets at home and on social media platforms
Where This Applies
- Pet Industry
- Opportunities for pet brands to develop new luxurious pet products to target pet owners who want to include pets in their activities and share the experience on social media
- Luxury Industry
- Luxury brands can expand into high-end pet markets by making partnerships with pet product companies and hold collaborations
- Home Entertainment Industry
- Innovative products in the pet entertainment market to target pet owners' desire for more efficient and exciting ways to keep their pets entertained
