The New York native and 'WAP' rapper, Cardi B, is working on debuting her cosmetics brand, called Bardy Beauty. The 28-year-old celebrity filed for a trademark earlier this month under her California-based company dubbed Washpoppin.
Unlike other A-list celebrity cosmetic brands, Cardi B only filed for a select number of products within the Bardy Beauty trademark. These include cosmetics, fragrances for personal use, hair preparations, non-medicated skin preparations, nail polish, and nail enamel. According to the United States Patent and Trademark Office, these types of products will make up the brand's line.
The rapper told fans via Instagram that “This year I will be coming out with a hair line that I’ve been working on at home for my hair and my daughter’s; however, I think it’s time for people to educate themselves on nationality, race, and ethnicity."
Image Credit: Cosmetics Business
Key Themes Behind This Trend
- Celebrity Cosmetic Brands
- There is an opportunity for disruption in the celebrity cosmetic brand industry by creating products that are more inclusive and diverse.
- Natural Hair Products
- As more people embrace their natural hair, there is a growing need for hair products specifically designed for diverse hair textures and types.
- Personalized Beauty Products
- Consumers are increasingly seeking personalized beauty products that cater to their individual needs and preferences, creating an opportunity for brands to innovate and customize their offerings.
Where This Applies
- Cosmetics Industry
- The cosmetics industry can incorporate more diversity and inclusivity in their product offerings, as well as personalized options for consumers.
- Hair Care Industry
- The hair care industry can create products tailored to diverse hair textures and types, including more natural options for consumers looking to embrace their curls or kinks.
- Fragrance Industry
- There is a potential for the fragrance industry to incorporate more inclusive scents that appeal to a wider range of consumers, including those who prefer non-traditional fragrances.
