The Barbour x White Mountaineering collaboration is an understated capsule collection for the Fall/Winter 2014 season.
The heritage brand and outdoor Japanese brand came together for the sake of reinterpreting classic pieces, such as a waxed cotton jacket and raglan-sleeve blousons. Each piece is outfitted with a special edition tag featuring both brand names. Some of the more eye-catching pieces in the collection include the Bedale SL and Border SL jackets. Barbour's Yosuke Aizawa offered a brand-new spin on the traditional jackets by altering the materials and design, as well as adding extra pockets.
For those interested, the Barbour x White Mountaineering FW 2014 capsule collection will be available at choice Barbour and White Mountaineering retailers.
Key Themes Behind This Trend
- Collaboration-capsule Collections
- Collaboration between outdoor brands can lead to limited edition capsule collections, renewing classic pieces with novel twists for the seasonal markets.
- Outdoor Lifestyle Fashion
- Outdoor fashion trend offers a varied market to style classic heritage with new designs and materials for the outdoor lifestyle fashion enthusiasts.
- Limited Edition Exclusives
- Creation of limited edition products in collaboration with well-known brands can add value to each other’s brand exclusivity and reach.
Where This Applies
- Fashion Industry
- Outdoor fashion brands can leverage brand partnerships and collaborations to reach wider audience segments and distinguish their market positioning.
- Outdoor Sports
- The outdoor sports industry can benefit from newer designs and materials for the outdoor lifestyle fashion enthusiasts.
- Retail Business
- For Retailers, stocking limited edition collaborations between two well-known brands can create excitement and entice the target audience to purchase exclusive products.
