The Barbour x White Mountaineering FW 2014 Collection is Understated
Vasiliki Marapas — July 12, 2014 — Fashion
References: barbour & highsnobiety
The Barbour x White Mountaineering collaboration is an understated capsule collection for the Fall/Winter 2014 season.
The heritage brand and outdoor Japanese brand came together for the sake of reinterpreting classic pieces, such as a waxed cotton jacket and raglan-sleeve blousons. Each piece is outfitted with a special edition tag featuring both brand names. Some of the more eye-catching pieces in the collection include the Bedale SL and Border SL jackets. Barbour's Yosuke Aizawa offered a brand-new spin on the traditional jackets by altering the materials and design, as well as adding extra pockets.
For those interested, the Barbour x White Mountaineering FW 2014 capsule collection will be available at choice Barbour and White Mountaineering retailers.
The heritage brand and outdoor Japanese brand came together for the sake of reinterpreting classic pieces, such as a waxed cotton jacket and raglan-sleeve blousons. Each piece is outfitted with a special edition tag featuring both brand names. Some of the more eye-catching pieces in the collection include the Bedale SL and Border SL jackets. Barbour's Yosuke Aizawa offered a brand-new spin on the traditional jackets by altering the materials and design, as well as adding extra pockets.
For those interested, the Barbour x White Mountaineering FW 2014 capsule collection will be available at choice Barbour and White Mountaineering retailers.
Trend Themes
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Collaboration-capsule Collections — Collaboration between outdoor brands can lead to limited edition capsule collections, renewing classic pieces with novel twists for the seasonal markets.
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Outdoor Lifestyle Fashion — Outdoor fashion trend offers a varied market to style classic heritage with new designs and materials for the outdoor lifestyle fashion enthusiasts.
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Limited Edition Exclusives — Creation of limited edition products in collaboration with well-known brands can add value to each other’s brand exclusivity and reach.
Industry Implications
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Fashion Industry — Outdoor fashion brands can leverage brand partnerships and collaborations to reach wider audience segments and distinguish their market positioning.
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Outdoor Sports — The outdoor sports industry can benefit from newer designs and materials for the outdoor lifestyle fashion enthusiasts.
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Retail Business — For Retailers, stocking limited edition collaborations between two well-known brands can create excitement and entice the target audience to purchase exclusive products.
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