In a move to empower female entrepreneurs, a Barbie LinkedIn profile has been created. While the iconic doll has held over 150 different jobs since 1959, her LinkedIn company page uses the Entrepreneur Barbie persona. Barbie 'leans in' by asking young girls to not place any restrictions on their ambitions.
Barbie uses the professional networking site in order to empower women and encourage girls to 'dream big.' In a post Barbie says she recently established a 'dream incubator' where she works as a consultant, inspiring girls to use their imaginations, try different career paths and explore the world.
In addition to creating a Barbie LinkedIn profile, the Mattel brand also created a female entrepreneur-focused page on their website to celebrate the women and business and offer related tips.
What's Driving This Trend
- Female Empowerment
- Create products or services that empower women and encourage them to pursue their dreams.
- Brand Personification
- Using fictional or iconic characters to represent brands or company values to create engaging and relatable content.
- Career Exploration
- Developing new platforms or resources that inspire and educate young girls in pursuing various career paths and fields.
Who This Affects Most
- Toy Manufacturing
- Developing toys or other products that enhance young girls’ interest in careers and entrepreneurism.
- Marketing and Advertising
- Using brand personifications to create meaningful and impactful campaigns that appeal to a younger generation.
- Education
- Creating educational platforms and resources that inspire and educate young girls in pursuing various career paths and fields.
