The Barack Obama & Mitt Romney VOTE!!! app allows users to have a battle between the democrat and republican candidates. The game was developed by Chair Entertainment and Epic Games, who are the makers behind the popular game called Infinity Blade.
Aside from it being a fun and interactive game, the idea behind creating this app is to encourage people to vote and make them aware of each candidate's campaign issues. Each player in the game has to select a perk before each round, such as healthcare, superpac, or fundraiser. Also, by syncing the game to Facebook and Twitter, you can boost your character's strength.
The game is currently available for iPhone users, and is sure to be a popular download due to the buzz that is surrounding the 2012 Presidential Election.
What's Driving This Trend
- Political Gaming
- The rise of smartphone games centered around political candidates can provide opportunities for unique and engaging ways to encourage voter education and civic engagement.
- Social Media Integration
- Integrating social media platforms like Facebook and Twitter into smartphone games can increase engagement and allow for viral marketing opportunities.
- Interactive Marketing
- Interactive smartphone games can be used as a novel way for politicians to connect with voters and promote campaign issues.
Who This Affects Most
- Mobile App Development
- The development of smartphone games focused on politics presents a new market opportunity for mobile app developers.
- Political Campaign Management
- Political campaigns could use smartphone games to engage and educate voters, creating new opportunities for campaign strategists and communications professionals.
- Video Game Development
- Developers of interactive digital media can capitalize on the trend of political gaming as a means of expanding their user base and diversifying their product range.
