The desire to uphold tradition and a serious brand image often prevents many banking commercials from being funny, but not the 'Isla for ING Direct Australia Monologue.'
Before the Australian actress delivers a snappy one-liner endorsement for the bank, we get to hear some of the dialogue that goes through her head in preparation for her performance. Some of her comical thoughts include crediting the bank with winning more awards than Hollywood actors like Hugh Jackman and Russel Crowe.
The Isla for ING Direct commercial falls into the same category as Neil Patrick Harris' commercial for Heineken and Anna Kendrick's ad for Newcastle Brown Ale, which also use humor, mockery and seemingly reluctant endorsers to appeal to Millennials who want to know exactly when they're being targeted with marketing.
Comical Banking Commercials
More Stats +/-
Mock Historical Selfies
Celebrity Parody Beer Ads
Affectionate Video Games
Apocalyptic Coffee Videos
Sneaky Beer Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.