Ally launches a humorous and somewhat risky banking campaign that encourages consumers to check online ratings and reviews before choosing who to bank with.
The initative is realized with a mixed-media approach that uses a combination of digital tools like podcasts, faux commercials, and interactive ads. Spread across social channels, Ally Bank's banking campaign carries a certain degree of humor in its delivery. The materials were launched in early February and will continue throughout the year.
Not only is this marketing initative attempting to change the way people select financial services but it is also a testimony of Ally Bank's confidence because, at the end of the day, the banking campaign is naturally directed at drawing more traffic to the financial institution.