Petaluma is the world's first plant-based formula and baked kibble for adult dogs of all breeds and it helps to meet a dog's nutritional requirements in an environmentally responsible way. Created to challenge the pet food industry's dependence on factory-farmed animal protein, the pet care start-up notes that "Dogs account for 20% of all U.S. meat consumption, which is equivalent to the 69 million people in California and Texas combined."
The first formula from the brand, the Roasted Peanut Butter & Sweet Potato Flavor, is made with more than 50% organic ingredients and various sources of plant-based protein from chickpeas, peanuts, brown rice and yeast. A cup of Petaluma has over 33 grams of protein and pets can get the essential nutrients they need without any animal ingredients.
What's Driving This Trend
- Plant-based Pet Food
- The trend of plant-based pet food is growing as consumers seek more sustainable and ethical alternatives to traditional animal protein-based pet food.
- Baked Kibble
- Baked kibble is a new trend in pet food that offers a healthier option than traditional extruded kibble.
- Organic Ingredients
- Organic ingredients are becoming more important to pet food consumers, as they seek healthier options for their pets.
Who This Affects Most
- Pet Food
- Pet food companies can explore plant-based and organic ingredients to offer consumers more sustainable and healthy options for their pets.
- Sustainable Agriculture
- The trend toward plant-based pet food presents an opportunity for sustainable agriculture to grow alternative protein sources like chickpeas, peanuts, and brown rice.
- Nutrition & Wellness
- The rise of plant-based and organic pet food presents a disruptive innovation opportunity for nutrition and wellness companies to develop better and more sustainable formulations for pets.
