Baileys Original Irish Cream is Debuting in Aluminum Bottles
Michael Hemsworth — March 23, 2024 — Eco
References: diageo & thespiritsbusiness
Baileys Original Irish Cream liqueur is making its debut in the UK and Europe in a new packaging option that aims to reduce the overall carbon footprint of the product.
The new packaging consists of an aluminum bottle that weighs in at just 85-grams and is thus five-times lighter in weight than the brand's traditional 800ml glass mode. The aluminum bottle is crafted with four-grams of plastic thread in the neck and 2.5-grams of virgin aluminum in the cap. The bottle is making its debut this month on the Heinemann's loyalty program platform before being launched at Frankfurt, Amsterdam Schiphol and Copenhagen international airports.
Global Brand Director for Baileys Sarah Blake spoke on the new Baileys Original Irish Cream aluminum bottles saying, "As the largest global spirits brand to join the B Corp movement, we are proud to drive our progress in the community with our latest innovation to deliver positive impact. While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.”
The new packaging consists of an aluminum bottle that weighs in at just 85-grams and is thus five-times lighter in weight than the brand's traditional 800ml glass mode. The aluminum bottle is crafted with four-grams of plastic thread in the neck and 2.5-grams of virgin aluminum in the cap. The bottle is making its debut this month on the Heinemann's loyalty program platform before being launched at Frankfurt, Amsterdam Schiphol and Copenhagen international airports.
Global Brand Director for Baileys Sarah Blake spoke on the new Baileys Original Irish Cream aluminum bottles saying, "As the largest global spirits brand to join the B Corp movement, we are proud to drive our progress in the community with our latest innovation to deliver positive impact. While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.”
Trend Themes
1. Sustainable Aluminum Packaging - Exploring the potential for lightweight aluminum packaging as a more eco-friendly alternative to traditional glass containers.
2. Eco-friendly Spirits Packaging - Embracing sustainable materials in the spirits industry to reduce carbon footprint and drive positive impact on the environment.
3. Innovative Loyalty Program Launches - Implementing loyalty programs to introduce new sustainable packaging solutions and engage customers in eco-conscious initiatives.
Industry Implications
1. Beverage Packaging - Opportunities for beverage brands to adopt sustainable packaging solutions like aluminum to enhance environmental sustainability.
2. Alcohol Industry - Pioneering eco-friendly packaging innovations in the alcohol sector to align with consumer demand for sustainable products.
3. Retail and Airport Marketing - Utilizing airport locations and loyalty programs to introduce innovative eco-friendly packaging options and expand customer reach in the retail sector.
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