Fast food restaurants are destinations for salty, crispy fries and Burger King France is now also sharing bags of potatoes. To support farmers who have had a tough time due to restaurant closures, the fast food company is purchasing 200 extra tons of potatoes and it is giving away one-kilogram bags of raw potatoes to consumers who visit via drive-thru.
Since potato farmers are struggling to sell their harvest to the food service industry, tons of potatoes are simply going to waste in the process. By giving out bags of potatoes, Burger King France is giving people what they need to make everything from wedges and hashbrown to mashed potatoes at home. To inspire creativity in the kitchen the chain has also shared a few potato-based recipes like Gratin Dauphinois and Galette from the King.
Key Themes Behind This Trend
- Supporting Farmers
- Fast food companies can purchase excess produce from farmers and give them away to consumers to support local agriculture.
- Food Waste Reduction
- Providing excess produce to consumers can help reduce food waste and stimulate creativity in the kitchen.
- Alternative Revenue Sources
- Fast food companies can explore alternative revenue sources such as purchasing excess produce from farmers and selling it to consumers or using it in their own menu items.
Where This Applies
- Fast Food
- Fast food companies can incorporate excess produce from farmers into their menu items or explore alternative revenue sources.
- Agriculture
- Farmers can explore partnerships with fast food companies or alternative revenue sources for their excess produce.
- Food Retail
- Food retail companies can partner with farmers and fast food companies to purchase excess produce and sell to consumers.
