Comedian Amy Schumer stars as the cool but confused aunt in Old Navy's new back to school ad. The commercial starts out with a bunch of preteens hanging out in the mall with the sole boy in the group reluctantly picking up his cell to answer Schumer's phone call. She's desperate for advice and the boy goes on to tell her that Old Navy is the place to shop for the best styles in town and seriously states "back to school is our red carpet."
Using hilarity in commercials has become commonplace especially with the back to school season. The video features 'cool kids' who would resonate with the young target market that the products are for. At the same time the back to school ad incorporates a funny and relatable adult comedian, which connects with the Millennial and Gen-Y parents who will actually make the final purchase in store.
What's Driving This Trend
- Hilarious Kids' Fashion Ads
- Utilizing humor in advertising to resonate with young target markets during back to school season.
- Celebrity Endorsements in Ads
- Incorporating well-known comedians or actors in ads to connect with Millennial and Gen-Y parents.
- Influencer Marketing in Fashion
- Leveraging social media influencers to promote and endorse fashion brands for back to school shopping.
Who This Affects Most
- Advertising
- Opportunity for ad agencies to create hilarious and relatable commercials for kids' fashion brands during back to school season.
- Fashion Retail
- Chance for fashion retailers to collaborate with comedians or celebrities to boost brand awareness and connect with their target audience.
- Social Media Marketing
- Potential for fashion brands to partner with influencers and utilize their reach to promote back to school fashion styles and increase sales.
