When it comes to advertising, nothing gets the attention of young males like 'Babes n Donuts.'
The advertisement begins with four attractive young females posing with a massive pile of donuts and milk. They then strap themselves into the car and begin doing donuts in a parking lot. At the same time they attempt to eat donuts and drink milk all while screaming their lungs out. The end result is a messy car filled with bits of donut and models soaked in milk (which was rather suggestive).
This commercial was produced by Scion along with a series of other donut-themed commercials including cops and bikers. The old-fashioned saying "sex sells" is spot-on as the babe commercial has loads more views than the other commercials in the series.