Sleek Monolithic Timepieces

This Azimuth Watch Imitates Tanks to Intimidate Viewers

An Azimuth watch entitled the 'SP-1 Landship' combines uniform design and intricate mechanics to form a massive timepiece. The large retrograde watch combines stark and well-defined accents to show you the time. Unlike a traditional watch, the Landship doesn't have a central dial. Instead, the time peeks out of windows at the top and bottom of the timepiece. This is done so that users can look at the time without turning their wrists.

The futuristic watch is made out of high grade titanium to emphasize its durable nature. All of this houses complex mechanics which perform the watch's signature retrograde movement.

Azimuth's timepiece is limited edition and only 100 pieces have been made. Each watch is etched with a unique serial number so that you can be sure that the watch is authentic. The numbers were placed on separate plates that were bolted to the watch.

Uniform Design
Disruptive innovation opportunity: Create watches with unique uniform designs that stand out in the market.
Intricate Mechanics
Disruptive innovation opportunity: Develop watches with complex and innovative mechanics to attract watch enthusiasts.
Retrograde Movement
Disruptive innovation opportunity: Invent watches with retrograde movement that offer a different way of displaying time.

Industries Being Reshaped

Luxury Watches
Disruptive innovation opportunity: Introduce luxury watches using high grade materials and limited edition production to create exclusivity.
Design and Fashion
Disruptive innovation opportunity: Combine unique uniform design concepts with fashion accessories to create visually striking products.
Collectibles
Disruptive innovation opportunity: Create limited edition collectible watches with unique serial numbers to attract collectors and enthusiasts.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 79%
Freshness 8%