AMIDA Unveils the New Retro-Futuristic Digitrend Watch
Kanesa David — April 23, 2024 — Fashion
References: amida-watches & hypebeast
AMIDA is making a grand return with the relaunch of its iconic timepiece, now designed with a modern twist. The Digitrend Take-off Edition marks the brand's resurgence, presented as a collector’s series. This new iteration retains the original silhouette that made the Digitrend famous, featuring a stainless steel case.
A standout feature of the new timepiece is its patented light-reflecting display (LRD) with a unique unidirectional jumping hour and trailing minutes mechanism, offering a novel way to read time. To commemorate its revival, the caseback showcases an exclusive engraved design depicting a rocket soaring across Earth.
The Digitrend Take-off Edition houses the Soprod’s Newton caliber, a self-winding movement with a 44-hour power reserve, visible through a specially designed window on the case back. Pre-orders for this limited-edition timepiece will open on May 28.
Image Credit: AMIDA, hypebeast, amida-watches
A standout feature of the new timepiece is its patented light-reflecting display (LRD) with a unique unidirectional jumping hour and trailing minutes mechanism, offering a novel way to read time. To commemorate its revival, the caseback showcases an exclusive engraved design depicting a rocket soaring across Earth.
The Digitrend Take-off Edition houses the Soprod’s Newton caliber, a self-winding movement with a 44-hour power reserve, visible through a specially designed window on the case back. Pre-orders for this limited-edition timepiece will open on May 28.
Image Credit: AMIDA, hypebeast, amida-watches
Trend Themes
1. Modern Redesigns of Classics - The Digitrend Take-off Edition showcases a modern twist on the iconic timepiece, combining nostalgia with contemporary design elements.
2. Innovative Time Display Technologies - The patented light-reflecting display (LRD) in the new timepiece offers a unique way to read time, introducing novel time display mechanisms.
3. Exclusive Collectors' Series - The Digitrend Take-off Edition is presented as a limited-edition collector’s series, creating exclusivity and demand for unique timepieces.
Industry Implications
1. Luxury Watchmaking - The futuristic space-themed timepieces by AMIDA open up opportunities for luxury watchmakers to incorporate innovative design elements and attract collectors.
2. Horology Technology - The incorporation of Soprod’s Newton caliber and unique display technologies in the Digitrend Take-off Edition paves the way for advancements in horology technology.
3. Special Edition Retailing - The launch of the limited-edition Digitrend Take-off Edition creates a niche market for special edition timepieces, emphasizing exclusivity and craftsmanship.
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