The Azealia Banks ‘Atlantis’ video displays the rapper’s ability to stay at the cutting edge of cultural relevance.
The ‘New aesthetic’ has become ever more prominent in pop culture with designers, musicians and magazines embracing this new era of art inspired by the Internet. Forward-thinking forums and websites such as Tumblr and dump.fm have popularized seapunk, 3D and .gifs embraced by the likes of blogging sensation Niki Takesh and moombahton superstar Maluca.
This aesthetic that oozes with irony and unabashed modernism has also been embraced by fashion house Alexander McQueen in its datamoshed Fall/Winter 2012 campaign and starlet Rihanna. Needless to say, Azealia Banks’ take on New Aestheticism is as boldly unapologetic as the visuals embody the track’s oceanic motifs. She appears in seafoam green locks, her signature nineties-inspired style amidst the hypnotic graphic backgrounds. Directed by Fafi, the Azealia Banks ‘Atlantis’ video will bring internet subculture to the masses.
What Makes This Trend Stand Out
- New Aesthetic
- The trend of embracing art inspired by the Internet creates opportunities for designers, musicians, and magazines to innovate.
- Seapunk
- The emerging trend of seapunk, showcased in the Azealia Banks 'Atlantis' video, presents opportunities for fashion and music industries to explore new aesthetic styles.
- Datamoshing
- The use of datamoshing in fashion campaigns, like Alexander McQueen's Fall/Winter 2012 campaign, offers opportunities for brands to create visually striking and innovative advertisements.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the New Aesthetic trend and seapunk style to create unique and modern clothing designs.
- Music
- The music industry can tap into the popularity of seapunk and incorporate its aesthetics into music videos and album artwork to captivate audiences with visually stunning experiences.
- Advertising
- The advertising industry can explore the use of datamoshing techniques to create disruptive and attention-grabbing campaigns that resonate with a digital-savvy audience.
