Urban Veda is an Ayurvedic beauty brand that offers a variety of facial oils, cleansers, toners, creams and scrubs that are divided into different collections based on the Ayurvedic doshas, or constitutions. Urban Veda's product collections include solutions for oil-prone Kaphas, sensitive-skinned Pittas and Vatas with dull, dry skin, as well as a tri-doshic range that helps to balance all of the constitutions.
The newest products from Urban Veda take the form of 100% natural facial oils, which boast functional ingredients to suit each dosha—for instance, the Soothing Facial Oil is made up of a combination of all-organic avocado, sea buckthorn, rosehip, rosemary and palmarosa oils.
Ayurveda, the ancient system of holistic health and sister science to yoga, is now influencing the beauty industry as consumers seek out highly individualized forms of self-care to suit their specific goals and areas of concern.
Why This Trend Is Growing
- Ayurvedic Beauty
- Ayurveda is influencing the beauty industry as consumers seek out highly individualized forms of self-care to suit their specific goals and areas of concern.
- Tailored Skincare
- Urban Veda's Ayurvedic beauty products offer tailored support for different constitutions, providing a disruptive innovation opportunity in the skincare industry.
- Natural Facial Oils
- The rise of 100% natural facial oils, with functional ingredients to suit each Ayurvedic dosha, presents a disruptive innovation opportunity in the beauty industry.
Industries Being Reshaped
- Beauty
- Ayurvedic beauty brands like Urban Veda offer tailored skincare solutions for consumers seeking personalized self-care options.
- Natural Products
- The trend towards 100% natural facial oils that cater to specific Ayurvedic constitutions creates a disruptive innovation opportunity in the natural products industry.
- Holistic Health
- The intersection of Ayurveda and beauty presents an opportunity for disruptive innovation in the holistic health industry, as consumers seek integrated solutions for self-care.
