AYRES Beauty draws inspiration from the bold Buenos Aires streets, bars, and women, evoking a sophisticated influence that is true to Europe. The brand is passionate about its Latin roots and the name of the brand itself is a reference to 'Buenos Ayres,' which is the traditional Spanish name of the city.
Alejandro started the brand after being heavily inspired by his experience in the beauty industry -- having worked with Kenzo, Estee Lauder, and Givenchy Perfums. He took his journey and translated that in an all-natural body care collection that incorporates pure essential oils. The natural aromatherapy brand came into fruition when Alejandro was on a business trip to Argentina and heard a Tango called 'Perfume.'
Image Credit: AYRES
What Makes This Trend Stand Out
- Latin-inspired Beauty Products
- There is a growing demand for beauty products that incorporate the bold and passionate culture of Latin America, presenting an opportunity for companies to create new and unique product lines.
- All-natural Aromatherapy
- Consumers are increasingly interested in all-natural, organic solutions for their beauty and wellness routines, leading to an opportunity for companies to innovate and create effective and luxurious aromatherapy products
- Ethnic Influenced Branding
- Brands that incorporate their ethnic roots into their branding, such as AYRES Beauty's use of Buenos Aires inspired imagery and naming, are tapping into a market of consumers who want to feel connected to their roots and heritage.
Sectors Adopting This
- Beauty and Personal Care
- The beauty and personal care industry can leverage the trends of Latin-inspired beauty and all-natural aromatherapy by creating new product lines that incorporate the culture and organic ingredients.
- Wellness
- The wellness industry can benefit from the trend of all-natural aromatherapy by creating innovative and effective products or services that incorporate the therapeutic benefits of essential oils.
- Marketing and Advertising
- Marketing and advertising industries can take advantage of the trend of ethnic influenced branding by developing campaigns that highlight a brand's cultural roots and connect with consumers who identify with those roots.
