AYRES Beauty draws inspiration from the bold Buenos Aires streets, bars, and women, evoking a sophisticated influence that is true to Europe. The brand is passionate about its Latin roots and the name of the brand itself is a reference to 'Buenos Ayres,' which is the traditional Spanish name of the city.
Alejandro started the brand after being heavily inspired by his experience in the beauty industry -- having worked with Kenzo, Estee Lauder, and Givenchy Perfums. He took his journey and translated that in an all-natural body care collection that incorporates pure essential oils. The natural aromatherapy brand came into fruition when Alejandro was on a business trip to Argentina and heard a Tango called 'Perfume.'
Image Credit: AYRES