Discreet Ovulation Trackers

Ayda is a Wearable That Takes the Guesswork Out of Fertility-Tracking

Ayda is a discrete, wearable device that takes the guesswork out of fertility-tracking and helps women take control of their health.

Unlike other fertility-trackers, Ayda is small and discrete thanks to its streamlined design. To use the system, women simply secure the device to their underarm and Ayda will immediately begin gathering data as the user sleeps. In the morning, users simply remove the device and sync the data to the accompanying app. Because the data is based on changes in the body, the device provides a far more accurate picture of a woman's fertility cycle than period trackers that simply make guesses about ovulation dates based on national averages.

Ayda ultimately makes fertility-tracking an effortless process for women regardless or whether they are planning for pregnancy or not.

Discrete Fertility-tracking
Ayda's discreet wearable design provides a more accurate picture of a woman's fertility cycle, disrupting the traditional period trackers.
Effortless Fertility Monitoring
Ayda's streamlined design and automated data gathering process make fertility-tracking effortless and convenient for women.
Data-driven Ovulation Tracking
Ayda collects data based on changes in the body, offering a more precise insight into a woman's fertility cycle.

Sectors Adopting This

Healthcare Technology
Ayda's discreet fertility-tracking technology has the potential to revolutionize the way women monitor their reproductive health.
Wearable Technology
Ayda's wearable device offers a unique solution for women seeking discreet fertility-tracking, opening up opportunities in the wearable tech industry.
Women's Health
Ayda's accurate and effortless fertility-tracking system addresses a crucial aspect of women's health, presenting disruptive innovation opportunities in the women's health market.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 54%
Freshness 8%