Vero Gusto is a new line of premium, authentic Italian sauces from Barilla that features hand-crafted recipes and Italian-grown ingredients. While there are plenty of pasta products that loosely take inspiration from Italian culinary traditions, each one of these new sauces spotlights a signature Italian ingredient with a unique origin story.
The four-piece sauce collection includes Vero Gusto Tomato & Basil, which features featuring Genovese basil PDO, a product with a protected designation of origin that can only come from this region. While he Vero Gusto Heritage Marinara is made with naturally sweet Italian Datterini tomatoes from the Emilia Romagna and Lombardy regions, Vero Gusto Sicilian Herb boasts the bold, intense and aromatic Sicilian oregano herb.
What Makes This Trend Stand Out
- Authentic Italian Sauces
- Authentic and traditional recipes with signature Italian ingredients that highlight the origin story and provide uniqueness.
- Premium Ingredient Spotlighting
- Focusing on premium ingredients with unique origin stories to provide consumer with an exclusive and high-quality product.
- Handcrafted Recipes
- Providing handcrafted sauces with traditional Italian recipes to offer consumers a unique experience.
Sectors Adopting This
- Food and Beverage Industry
- Opportunity for food and beverage companies to introduce new products that highlight the origin of ingredients and provide customers with authentic and unique taste experiences.
- Gourmet Market Industry
- Targeting the higher-end, gourmet market with a focus on premium ingredients and traditional, handcrafted recipes that appeal to consumers seeking a more exclusive and high-quality product.
- International Cuisine Industry
- Providing authentic Italian sauces with signature ingredients and traditional recipes with the potential to disrupt the international cuisine industry by introducing new flavors and tastes that cannot be easily replicated.
