Photographer Megan Cullen partnered up with stylist Madeline Roberts and model Talisa Quirk from IMG to create this Australian editorial exclusively for C-Heads.
The team traveled through Australia's Sunshine Coast, taking pictures at The Big Strawberry, The Big Pineapple, The Big Cow and The Big Pelican. These sites are fun and playful, essentially capturing the vibe that Cullen was looking for. No matter how old we get, we can still be amused and delighted by something as silly as a gigantic piece of fruit. I mean, what's not to love? Quirk really got into spirit, dressing in playful ensembles, such as a strawberry-printed jacket thrown atop a Little Mermaid ensemble.
The rest of the creative team was rounded out by Penny Antaur, a makeup artist from ARC Creative, and hair stylist Iggy.
What Makes This Trend Stand Out
- Playful Editorial Shoots
- As consumers crave lighthearted content, this trend presents an opportunity for companies to showcase their products in a fun and whimsical way.
- Nostalgic Fashion
- With the resurgence of 90s fashion, companies can capitalize on the nostalgia by incorporating retro styles and prints into their products.
- Location-based Marketing
- The use of iconic locations in editorials and marketing materials can create a sense of connection and familiarity with consumers, potentially leading to increased brand loyalty and sales.
Sectors Adopting This
- Fashion
- This trend provides an innovative opportunity for fashion companies to experiment with playful prints and nostalgic styles.
- Travel and Tourism
- Location-based marketing can greatly benefit the travel and tourism industry, as it provides a visual representation of potential destinations and attractions.
- Food and Beverage
- The use of iconic locations such as The Big Strawberry and The Big Pineapple can promote food and beverage products associated with those locations, as well as encourage tourism to those areas.
