Aurelio's Pizza has introduced an interactive in-app gaming experience, which rewards consumer engagement with free food.
The game, titled 'Pizzaman Game' challenges players to help a delivery man avatar catch falling pizza toppings before they hit the ground. Players can earn up to 10 points a day playing the game, which can accumulate to earning the consumer a free meal. Aurelio's Pizza will occasionally send users push notifications, informing them of temporary point promotions that can last as briefly as one hour. The game has displayed effective results since its introduction, with approximately 4,500 of the 6,000 users who downloaded the game, playing regularly.
The clever implementation of the 'Pizzaman Game,' coupled with the game's daily limits, ensures consumers will regularly return, while offering a unconventional means of brand recognition.
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