The 'Aura' electric car concept has been designed by UK-based Astheimer as a connected transportation solution that's focused on providing drivers with access to impressive range and more.
The vehicle has a two-seater design that hides a a special drivetrain and battery system within developed by Potenza Technology that would offer more than 400-miles of range from two 44kWh battery packs. The vehicle is powered by the Android Automotive OS (AAOS) along with special smart technology developed by HMI specialists Conjure.
The 'Aura' electric car concept is rounded out with multiple sensors across the body that will allow for live aerodynamic sensing. This will be provided to the driver to help them understand how the vehicle is operating when out on the road.
What's Driving This Trend
- Long-range Electric Vehicles
- Opportunities for disruptive innovation exist for companies developing electric cars with a range over 400 miles.
- Connected Transportation Solutions
- Companies developing connected transportation solutions can create disruptive innovation in the electric vehicle industry, like the Aura concept car by Astheimer.
- Smart Automotive Technology
- Companies specializing in automotive technology can create disruptive innovation by developing smart technology for electric cars, like Conjure's technology for the Aura concept car.
Who This Affects Most
- Automotive Industry
- Disruptive innovation opportunities in the automotive industry include the development of long-range electric vehicles and smart automotive technologies.
- Electric Vehicle Industry
- Companies in the electric vehicle industry can create disruptive innovation through the development of connected transportation solutions, like the Aura concept car by Astheimer.
- Technology Industry
- The development of smart technology for electric cars presents disruptive innovation opportunities for companies specializing in automotive technology.
