Targetting Millennial and Gen Z consuemrs with its floral, leopard, or neon prints, the Aura 7 Activewear offers a range of performance-focused pieces designed with quality in mind. The sustainable brand offers playful, vibrant pieces that emphases fit and function including leggings, sports bras, workout shorts, and more.
In keeping with its sustainable and inclusive ethos, the Aura 7 Activewear collection is made from "CONYL yarn, which is a 100% regenerated nylon yarn derived from discarded fishing nets, and nylon waste." The brand also uses Amni Soul Eco , a reused materials and is biodegradable. Plus all packages are shipped in handmade, 100% recycled seed paper that is infused with wildflower seeds.
Fans can shop the entire Aura 7 Activewear range online and in select retailers with prices ranging from $78 - $112 USD.
Image Credit: Aura 7 Activewear
Why This Trend Is Growing
- Sustainable Activewear
- The Aura 7 Activewear collection demonstrates the disruptive innovation opportunity of using recycled materials for athletic clothing, appealing to eco-conscious consumers.
- Inclusive Fashion
- Aura 7 Activewear's emphasis on fit and function highlights the potential for inclusive activewear that caters to diverse body types and athletic abilities.
- Printed Performance Wear
- The use of floral, leopard, and neon prints in Aura 7 Activewear taps into the trend of vibrant and fashionable workout attire, offering disruptive opportunities in the activewear market.
Industries Being Reshaped
- Fashion/apparel
- The sustainable and vibrant Aura 7 Activewear collection presents disruptive innovation opportunities in the fashion/apparel industry, particularly for brands looking to cater to eco-conscious and fashion-forward consumers.
- Sporting Goods
- Aura 7 Activewear's focus on performance and functionality creates disruptive opportunities within the sporting goods industry, especially for companies looking to offer sustainable and stylish athletic apparel.
- E-commerce/retail
- With online shopping as the primary distribution channel for Aura 7 Activewear, there are disruptive innovation opportunities in the e-commerce/retail industry for brands looking to tap into millennial and Gen Z consumers seeking sustainable and fashionable activewear.
