For the upcoming EE British Academy Film Awards 2020, EE will be debuting the world's first 5G-powered augmented reality dress live on the red carpet. The dress was created in collaboration with multi-disciplinary artist Richard Malone and it is notable not just for its high-tech features but also its sustainably sourced fabric made from ocean waste, recycled wool and factory waste.
The hand-sewn dress is comprised of six layers and contains over 12 body-length wires and 18 sensor bulbs. On the night of the event, the dress will physically transform in real-time as TV presenter Maya Jama walks the red carpet. For those who are curious about the 5G-powered augmented reality dress that fuses physical and digital fashion, EE will be hosting livestreams on social media.
Image Credit: EE
Key Themes Behind This Trend
- Augmented Reality Fashion
- The use of augmented reality in fashion opens up opportunities for immersive and interactive shopping experiences.
- Sustainable Fashion
- The creation of clothing using sustainably sourced materials presents disruptive innovation opportunities for the fashion industry to address environmental concerns.
- 5G Technology
- The integration of 5G technology in fashion enables real-time transformations and enhanced connectivity, paving the way for new design possibilities.
Where This Applies
- Fashion Retail
- Fashion retailers have the opportunity to incorporate augmented reality technology to create engaging and personalized shopping experiences for customers.
- Sustainable Materials
- The development and utilization of sustainable materials in various industries, including fashion, can drive innovation and help reduce the environmental impact.
- Telecommunications
- With the rise of 5G technology, telecommunication companies can explore partnerships and collaborations with fashion brands to pioneer new applications and services.
