Unlike many auto ads that feature the sounds of revving engines and uplifting soundtracks, the 'Cooling Down' ad for the Audi RS 4 Avant embraces the car's own sounds.
The ad sets the Audi vehicle in a garage, with the only sounds emitted including the ones of the car cooling down after the engine has been turned off. As well as setting itself apart as the first auto ad from Audi in years to be released without a soundtrack, the ad also features no footage of the car being driven.
To amplify the sounds that can be heard in the advertisement, Audi will be showing Cooling Down in cinemas that use Dolby ATMOS 3D sound.
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