High Performance Pianos

Audi Designs Grand Piano for 100th Anniversary

Car designer Audi is turning 100 this year and is celebrating by designing this luxurious grand piano.

The piano is a modern twist on a traditional instrument with its sleek curves and black cowl. The German automaker wanted to secure the acoustics, so they left the classic shape intact.

The grand piano costs $140,000, and Wolfgang Egger, Chief Audi designer, hopes this project will help his team think outside the box.

Implications - Let's just hope they find someone extremely talented to tickle those pearly whites since it has such a steep price tag. I'm sure the sound of the thing will fill a room with splendid music.

Luxury Instrument Design
Combining aesthetics and traditional sound to create modern and luxurious musical instruments.
Collaborative Art Design
Collaboration between industries to produce one-of-a-kind art pieces.
Crossover Design
Innovating in design between industries with contrasting products.

Where This Applies

Automotive Industry
Incorporating innovation of design, materials, and technology into traditional and non-traditional products.
Music Industry
Designing and engineering luxury high-performance musical instruments.
Luxury Consumer Goods Industry
Integrating art, technology, and design for luxury consumer goods.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 14%
Freshness 8%

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