Atypical Cosmetics Uses AI to Create Personalized Skincare Solutions
Laura McQuarrie — March 17, 2020 — Fashion
References: atypicalcosmetics & kickstarter
Atypical Cosmetics combines high-quality natural ingredients with cutting-edge customization technology to create smart skincare solutions that are tailored to an individual's skin type, as well as their goals and lifestyle. Each and every Atypical Cosmetics order is 100% vegan, cruelty-free, natural and individually made to suit a customer's needs.
Rather than trying their luck with an off-the-shelf skincare product that may or may not be right for them, consumers have the option to explore personalized solutions by Atypical Cosmetics. Since ever-changing factors like the local climate can impact the skin's moisture levels, artificial intelligence plays a role in learning a consumer's lifestyle and skincare ideals. Atypical Cosmetics' debut products are highly customizable face oils and facial cleansers.
Image Credit: Atypical Cosmetics
Rather than trying their luck with an off-the-shelf skincare product that may or may not be right for them, consumers have the option to explore personalized solutions by Atypical Cosmetics. Since ever-changing factors like the local climate can impact the skin's moisture levels, artificial intelligence plays a role in learning a consumer's lifestyle and skincare ideals. Atypical Cosmetics' debut products are highly customizable face oils and facial cleansers.
Image Credit: Atypical Cosmetics
Trend Themes
1. Personalized Skincare - Consumer preferences for tailor-made skincare solutions are on the rise, creating opportunities for brands to use AI and other innovative technologies to formulate customized products.
2. AI-powered Beauty Products - The use of artificial intelligence in skincare routines is gaining momentum as it influences product formulation and personalization in the beauty industry.
3. Natural Ingredient Skincare - The demand for cruelty-free, vegan, and natural skincare ingredients is growing, making it an excellent opportunity for beauty brands to innovate and develop eco-friendly products.
Industry Implications
1. Beauty and Personal Care - Atypical Cosmetics' AI-powered formulation of personalized and eco-friendly skincare products has disrupted the traditional approach of the beauty industry and provides solutions for consumers’ unique skincare needs.
2. Artificial Intelligence - As AI continues to advance, its use in the beauty industry for product formulation and personalization will become more mainstream, offering a new avenue for companies to integrate innovative technologies and attract younger consumers.
3. Natural Products - The trend towards natural, organic, vegan, and cruelty-free beauty products continues to grow, creating opportunities for companies to develop eco-friendly products that meet consumers’ desire for sustainable and socially responsible brands.
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