Animal Instinct Technology

Attenborough Design Group's Designs Mimick Animals' Disaster Responses

The Attenborough Design Group consists of James Chambers and Tom Judd, and they've created some pretty funny and inventive devices that avoid potentially damaging circumstances. The line of products were actually designed by mimicking the reactions of animals.

Attenborough Design Group has created three devices: the Gesundheit Radio, Floppy Legs and AntiTouch Lamp. The Gesundheit Radio sneezes to omit damaging dust from settling, while Floppy Legs lifts up when it comes into contact with liquid. Finally, the AntiTouch Lamp actually bends if you get too close to avoid getting burnt!

Biologically-inspired Technology
Opportunity for creating innovative products by mimicking animal behaviors and responses.
Adaptive Devices
Potential for developing devices that can change their shape or behavior in response to specific stimuli.
Safety-enhancing Solutions
Opportunity to design products that proactively prevent and mitigate potential hazards.

Sectors Adopting This

Consumer Electronics
Disruptive innovation opportunities in developing unique and interactive products inspired by animal behavior.
Home Appliances
Opportunity for creating adaptive and self-protective appliances that enhance convenience and safety.
Industrial Design
Potential for incorporating biologically-inspired elements into industrial products for improved efficiency and functionality.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 63%
Freshness 8%