Inspired by street art, Attaquer is a cycling brand based out of Sydney, Australia, that let's people ride in style. Traditional cycling gear is known for its gaudy colorways and unnecessary branding, but Attaquer hopes to change that one outfit at a time. As is written on Attaquer's website, "Borne out of a need for exciting, fresh and fashion-forward cycling kits, Attaquer breaks all the rules of what you've come to know of your kit."
Founded by Stevan Musulin and Greg Hamer, Attaquer brings a fresh flavor and aesthetic to the cycling scene. It has partnered up with local artists and artisans in order to create looks that would speak to a number of different personality and tastes.
Key Themes Behind This Trend
- Street Art-inspired Cycling Gear
- Opportunity for cycling brands to incorporate bold fonts and patterns into their designs
- Fashion-forward Cycling Kits
- Growing demand for stylish and appealing cycling attire with unique aesthetics
- Collaboration with Artists and Artisans
- Potential for partnerships between cycling brands and local artists to create unique and personalized cycling gear
Where This Applies
- Cycling Apparel
- Disruptive innovation opportunity to revolutionize the traditional cycling gear with urban street art-inspired designs
- Sportswear
- Opportunity to introduce street art-inspired fashion elements into sportswear for a trendy and fashionable appeal
- Art and Design
- Opportunity for artists and designers to collaborate with cycling brands to create unique and artistic cycling gear
