The athletics industry has expanded significantly over the past few years, and other sectors are starting to take note. Fashion editorials, for example, have taken inspiration from sports such as soccer and boxing, and fused these athletic elements into designs and photoshoot themes. Not only useful to those in the sporting industry, the Athletics Trend Report will provide inspiration for businesses looking to include fitness developments in their products and campaigns.
Technology upgrades have also changed the world of athletics, as ski goggles are enhanced to include the latest GPS developments, and sports kicks keep track of exactly how many miles users have achieved. Our research discusses these developments and more, and will help a variety of companies think outside the box concerning product design.