Pandora will launch athlete playlists through a partnership with UNINTERRUPTED, which is a company owned by LeBron James and Maverick Carter. The athlete playlists will be exclusive to the Pandora platform and it will give subscribers access to the curated playlists enjoyed by athletes before games.
The playlists currently live on Pandora and feature the music selections of Odell Beckham Jr, Rob Gronkowski, Dion Waiters, Lonzo Ball, Mo Bamba, Nate Burleson, Draymond Green and more. Each of the playlists features 25 songs. Additionally, more athletes are expected to be added to the platform in the future.
The president and chief content officer at Sirius XM, Scott Greenstein, spoke about the playlists, "We are very excited to collaborate with UNINTERRUPTED, a unique and innovative content creator, to allow listeners to make a deeper connection with their favorite athletes."
Image Credit: Shutterstock